How carbon friendly is your breakfast?
Would you know the answer?
At MIGHTY, we are big on sustainability and people making small changes to be more planet-friendly. A big part of this is helping you to make more informed choices about what you eat and drink. That’s why we eco-label all of our m.lk! From sourcing the ingredients to the milk landing on the shelf at your local supermarket, the eco-impact for each product has been meticulously calculated and scored.
So how does it work?
We partner with Mondra and Foundation Earth – the number crunchers – who calculate the grade you see on our cartons. Using 4 impact measures – carbon, water usage, water pollution, and biodiversity - they assess the full lifecycle of each product, from the ingredients, processing, packaging, distribution and retail. They then combine all the stages in an overall grade that can be easily compared against other products. Following a colour-coded system food products are categorised from A to G with green marking the most environmentally sustainable options and red marking the least sustainable
So how do we score?
We are proud to have scored an Eco Impact A Label rating across the MIGHTY m.lk, M.lkology, and m.lkshake range! It means that our environmental footprint is much smaller than dairy milk. Just the way we like it.
It’s small changes like switching to MIGHTY m.lk that can have the mightiest impact. Did you know if 1,000,000 people of switched to MIGHTY m.lk for one year we could offset enough C02 emissions to fill 54,000 hot air balloons!
And switching to a plant-based breakfast couldn’t be any easier (or tastier!) way to give dairy the elbow. In fact, choosing dairy milk over a plant-based alternative in a bowl of cereal quadruples its carbon footprint, and for a bowl of porridge it’s carbon footprint would increase sevenfold! * Splash plant milk in your tea or coffee for another easy way to make breakfast time more carbon positive.
Switching to plant m.lk can change the world – or even save it! It’s so simple, why wouldn’t you?